Henji is the founder of a lavish skin care and cosmetics brand based out of Sweden & London.
Throughout all of 2020, they were relying strictly on organic growth and influencer marketing, causing them to plateau around $20,000 a month in revenue.
Once we started working together in January, before we even started running ads, we made some major changes to their website in terms of optimization to increase their overall conversion percentage on their funnel.
Once complete this allowed us to increase stores overall conversion percentage by nearly 2.5%! Afterwards we began to run ads worldwide.
With an absolutely irresistible offer and an extremely unique product, our strategy became focused toward collection launches.
On our down months we would focus on our top of funnel, during our collection lunches we would go all in on our MOF & BOF to ensure we had the most profitable collection launches possible.